Innovative Communications 




Innovative Communications





We not only create communication tools that look really snappy, we use them to collect data — and that will be invaluable when it comes to devising marketing promotions for both existing and new players. If Tom and Rick come in every Thursday and spend 500 dollars, what will it take to get them to bring girlfriends on a Tuesday, stay for dinner and play at the tables until past their bedtimes? We can find out.

In fact, that’s one of the things we do best. We can channel information from data-collection points and put it in an organized format. Then it’s available when you decide to formulate effective new strategies that increase time-on device — as an example.

Think of your database as a compass of sorts. It helps define directions that lead to maintaining current players and attracting new ones. It also points to an ever-widening revenue stream.

And streams become rivers. Got a Speedo?